Question 3. What have you learned from your audience feedback?

After the music video was finished we showed the product to a few people in order to get some feedback on how well they thought it accomplished what we set out to do. These are a few of the responses we got:

Joe (18): I really enjoyed the music video, it had some really cool shots and had a great sense of emotion. I really felt that kaleidoscope effects helped to give it a heightened intensity, adding to the emotion. The sequence with his girlfriend coupled with the anger gave a clear impression toward the intended emotional ideas of grief and depression. Over all I feel like that narrative suited the emotion of the song perfectly, even with its lack of lyrics. 

Jacob (18): After watching the music video, it was not what I was expecting. Not having heard much of Pink Floyd's music, I was not expecting to find such emotional power. My expectancies were to find meaningless references to drug culture, something which is synonymous with the psychedelic genre, however, the underlying tones of grief and depression really shone through, as it played on my preconceptions. 

Sara (45): Having grown up during the 70s when Pink Floyd would have been at their peak, I can’t say I ever listened to much of their music but I thought that the video helped to bring across the pain that was in the lyrics and the sound. I did think that the focus would be on drugs too much, but the vivid colours and kaleidoscopic effects worked well in order to create a state of mind that this man is obviously going through.

Steve (16) : I really felt that the combination of your video and your CD artwork worked extremely well. They make great reference to each other, and both the poster and the CD are aesthetically pleasing, so I would definitely pick this off a shelf. Despite not having a huge knowledge of Pink Floyd, I instantly recognised the prism logo, and believed this worked extremely well coupled with the dilapidated house. This gave me a great interest of what was likely to appear within the video.

I learned from doing audience feedback that the use of kaleidoscopic and psychedelic effects worked better than I thought it would and that people seemed to realise the themes that we were trying to express through the visuals. Matching the visuals and the intensity of the music at the same pace seemed to strike a chord with the audience members. That Jacob found that there weren’t meaningless drug references, as he had feared, greatly relieved me as I felt that this was one factor that would be a problem with the product. Steve instantly recognising the prism logo from Pink Floyd’s ‘The Dark Side of the Moon’ album also convinced me that we’d made the right choice in including it on the ancillary task as a direct reference to the institution, because it is so iconic.

Attempting to get a range of ages in the feedback also, Sara’s comment that the kaleidoscopic effects worked in introducing the protagonist’s problem also pleased me, in case this was unclear. His state of stability, mentally, is deteriorating and that this was recognisable is, I think, successful on behalf of the product.