Question 4. How did you use media technologies in the construction and research, planning and evaluation stages?

The entire process of creating our product and ancillary tasks, including planning, research and evaluation, we used media technology. One example of this is the questionnaire that we used, in order to gain public feedback on how we should construct our music video.

The main aspect of media technologies we used in the research and planning stages was this blog. It allows us to gather information, images, audio files and videos and organize them into one place, utilizing the internet for research. Production of the video was also explicit in using media technology, realizing the amount of different technologies we used; Firstly, we filmed the principal photography using a HD camera, recording onto DV tape and then using the Apple Mac’s to edit on using the software Final Cut. As production stages, this was the technology we used, ranging from cameras to editing software. In editing, we cut together all the footage that we had and put effects, such as the kaleidoscope effect, over the footage to create the hallucinogenic feel as one of the conventions of the music genre. We also utilized Photoshop as we needed to edit the images for our Ancillary Tasks i.e. putting the prism logo on the poster.

Lastly YouTube is a form of Media 2.0 technology that we used, allowing us to get our final edited music video to reach a wider audience and also broadcasting in a  way that would not be possible without modern media technology.